'Over the past nine decades, Aston Martin has witnessed many changes. In a long and distinguished history, Aston Martin has seen some good times and some not so good times.
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The fact that Aston Martin has survived is testament to the strength and resolve of everyone who has ever been involved with the company: customers and employees alike.
We are passionate about the cars we produce and we know this is a passion shared by our enthusiastic owners. All of our sports cars will continue to be hand-built and bespoke but using high technology processes in a very modern environment.
That ethos goes right back to 1914 and the very beginnings of the company. Our founders, Lionel Martin and Robert Bamford, believed that a sports car should have a distinctive and individual character. They felt it should be built to the highest standards and be exhilarating to drive and own – many things have changed over the ensuing ninety plus years, but those goals are still very relevant to us today.
An Aston Martin combines three important elements: power, beauty and soul. Aston Martins are truly special – they always have been and always will be.'
Dr Ulrich Bez, Chief Executive Officer, Aston Martin
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, sashon
